About Sanat Sinha - AI SEO Strategist
My Story: 17 years at the intersection of search & strategy
I began my career as a business Aanalyst cum content writer who became obsessed with why some pages ranked and others didn't. That curiosity led me deep into the mechanics of search - crawl budgets, Core Web Vitals, the semantic relationships that Google's Knowledge Graph uses to understand the web, and the E-E-A-T signals that determine who Google trusts.
When ChatGPT launched and AI Overviews began reshaping search behaviour, I pivoted early to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). The companies that thrived weren't just ranking on page one - they were the ones AI systems cited when users asked high-intent questions.
Today I help brands build the complete search stack: technical foundations that scale, content that earns authority, and AI-ready structures that ensure you're cited - not just indexed. I work with a focused roster of only 5 to 8 clients at a time, ensuring every engagement receives genuine strategic attention.
I'm based in Noida, India and work with clients globally across News Media, e-commerce, SaaS, finance, healthcare, and B2B services.